Why You Need Closed Captioning
Although closed captioning is required by the ADA, it is not just for the hearing impaired. The use of subtitles has a direct impact on the engagement, comprehension, and retention of video content.
Improve Engagement and Comprehension
Moving captions can keep your viewers’ attention and stop them from scrolling elsewhere. A survey of Facebook viewers found 85% watch video without sound. That’s good news when you want your viewer to stay engaged. Recent studies and surveys show an overwhelming preference for video with subtitles. Younger viewers especially tend to use captioning some or all of the time.
However, the most compelling reason for closed captioning is for increased comprehension and retention. This National Institute of Health manuscript sites several studies that have shown the benefits for subtitling, especially for those learning a language.
A Verizon study revealed 80% of closed caption users are NOT hearing impaired.
Closed Captioning and Search
You know you can search your video library by title, description, date, and entered tags. But how can you find all the videos where someone mentioned “science” or “Shakespeare”, or any other word for phrase?
Just like YouTube, our DEVOS system searches the full text of the captions.
Making Closed Captions
Standards such as WebVTT and SRT have made manually creating captions obsolete. Wherever you upload or stream your video, the .vtt captioning file is automatically generated.
For example, in our DEVOS system, you can use the built-in services of Ceilo24 to create near-perfect captions.
The AI that creates your captioning is able to identify different speakers, and pick voices out of background sounds.
All that’s left to do is edit for spelling, punctuation and timing, as you play it back.
If you need to translate your closed captions, a free tool like SubtitlesTranslator.com, powered by Google Translate, can quickly make your video accessible in any language.
Live Captioning
Make sure you don’t sacrifice your viewers’ engagement and comprehension in your live stream. Just like YouTube and Facebook, the Discover Video DEVOS and Arcus system supports live captioning. Enable the text to be generated automatically or manually. To caption streaming of regular TV through enterprise IPTV simply turn on the captions in the TV Set Top Box.
About Discover Video
DiscoverVideo provides scalable streaming video for institutions and businesses looking for easy and economical solutions, while maintaining HD quality. Our products and service empower the non-technical users of schools and organizations of every size to produce professional live stream broadcasts. Our end-to-end system for live streaming, video conferencing, and VoD content, make digital media management easy and accessible. Systems can also include unlimited digital signage, distribution of content in-house and remotely via private IPTV, and send emergency video and text messaging.
